Maasai mother and daughter

A mother who earns cannot be silenced. A mother who is not silenced keeps her daughter in school.

OUR CONTEXT

The Reality of Maasai Women in Tanzania.

Most Maasai women marry young, often before they have finished growing up themselves. By the time they have children of their own, they are still learning who they are.

Land, cattle and money are rarely held in a woman's name. In pastoralist Maasai households, most decisions are made in rooms she is not part of.

Without income of her own, a mother has little say when her daughter's future is decided, whether she stays in school, or is married off instead. Research from northern Tanzania shows the age of marriage for Maasai girls has been falling, not rising, as families under economic pressure marry daughters younger.

This is not a story about tradition alone. It is a story about what happens when a woman has no independent means to shape the decisions that affect her own family.

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Women empowered through OMOM's livelihood program

INCOME IS POWER

Income Is Power. Power Protects a Daughter.

A mother who earns her own income earns something else alongside it — a place in the conversation. When she is part of the decisions, her daughter's future is decided with her, not without her.

76%

of mothers report having a stronger voice in decisions at home

Maasai women at Serian Homes

OUR APPROACH

Our work under this programme is delivered through 4 key approaches.

01

Entrepreneurship Training

Mothers learn pricing, quality control, record-keeping and customer relations.

02

Market Access

Partnerships with Arusha tourism operators bring buyers directly to Serian Homes.

03

Savings Groups (VICOBA)

Mothers form village community banking groups, building savings and credit access together.

04

Asset Building

Proceeds go toward cattle. 80% stays with mothers and families, 20% supports OMOM's sustainability.

IMPACT

Real income. Real voice. Real change.

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Women benefiting from livelihood income

76%

Of mothers with a stronger voice at home

80%

Of proceeds returned directly to families

20%

Reinvested into OMOM's sustainability

OUR PARTNERS

Trusted by leading organizations

Together with our partners, we are amplifying impact across the Maasai community of Tanzania.

Trevor Noah Foundation
YALI East Africa
Her Initiative
UK Embassy Tanzania
The Hidden Charitable Trust Fund
Institute of Development Studies
Women Fund Trust-Tanzania
MS TCDC
US Embassy Tanzania
GLAMI
Trevor Noah Foundation
YALI East Africa
Her Initiative
UK Embassy Tanzania
The Hidden Charitable Trust Fund
Institute of Development Studies
Women Fund Trust-Tanzania
MS TCDC
US Embassy Tanzania
GLAMI